LEGOLAND


Campaign:
LEGOPRESS”

Platforms: Print, experiential, OOH.

Awards:Cannes shortlist x2: Industry Craft, Design.
Ad-Age A-List “Craft of The Year” Finalist.




The only park that’s built for kids,  now has a campaign built by them.


With a little help from a few LEGO super fans, and two antique letterpress machines, we created a new activity at LEGOLAND Florida that allowed kids to handcraft a series of one of a kind print ads and posters of their favorite attractions within the park.


CASE STUDY:  




PRINTED POSTERS:



NEW YORK, NEW YORK