The only park that’s built for kids, now has a campaign built by them.With a little help from a few LEGO super fans, and two antique letterpress machines, we created a new activity at LEGOLAND Florida that allowed kids to handcraft a series of one of a kind print ads and posters of their favorite attractions within the park.

Platforms: Print, Experiential, OOH.
Awards: Cannes shortlist x2: Industry Craft, Design, Ad-Age A-List “Craft of The Year” Finalist.

Case Study

Printed Posters