The Fresh Foam LAZR was a shoe in serious need of a  facelift for a new audience. 

So, with the help of New Balance’s more younger and playful athletes, we
conceived a new, vibrant identity for the shoe that’s “Soft for any run.” 



New Balance


Campaign: “Soft for any run.” Platforms: Instagram, Snapchat, web.

ATHLETE VIDEOS:






INSTA/SNAP STICKER PACK:



NEW YORK, NEW YORK