New Balance


Campaign:
“Fresh Like This.”


Platforms:
Instagram, Snapchat, web
 

How do you tell the story of a foam that’s designed from scanning millions of feet, blasted to perforated perfection with lasers, and molded to feel like you’re walking on clouds?

With memes, gifs, and fun stop motion, we turned the hard science behind New Balance’s Fresh Foam into something a bit more softer.




PRODUCT VIDEOS




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NEW YORK, NEW YORK