LEGOLAND
Campaign:
“THE LEGOLAND TIMES”
Platforms:
Print, OOH.
Everything down to the last brick at LEGOLAND is built for kids, inlcuding their very own newspaper,“The LEGOLAND TIMES,” which is delivered daily to their hotel room doorstep.
I used to write three entire issues, cover to cover, and honestly, it was one of my favorite things I got to do at my job. Don’t tell LEGOLAND, but I’d write this for free if they asked me.