THE UNITED NATIONS


Campaign: “NOT A TARGET”
Platforms: Print, experiental, digital, OOH.
Awards:Cannes Shortlist (Brand Experience & Activation Lions) + Shortlist (Direct) + One Show ~ Bronze (Direct) + D&AD ~ Wood Pencil (Digital) + ADC 2018
Merit - Interactive use of social media + 4A's 2018
Winner - Media Partnership




When militants ignore the rules of war, civilians are often harmed or killed.

We won the pitch for the United Nations OCHA campaign promoting World Humanitarian Day — a day commemorating the civil and aid workers who unjustly come under fire during times of war.

Through film, OOH, web, social, and a first-ever FB Live Camera Effect, we drove people to sign a global petition to hold world leaders accountable for civilian crossfire.



FACEBOOK TELEPROMTER:  



PRINT:




OOH: 



WEB & MOBILE: 



FILM:



PRESS:


PSFK - How Brands Can Use Digital Tools For Audience Engagement
AdAge
CNN

NEW YORK, NEW YORK