rich whelchel 😎 acd writer


The United Nations

When militants ignore the rules of war, civilians are often harmed or killed.

We won the pitch for the United Nations OCHA campaign promoting World Humanitarian Day — a day commemorating the civil and aid workers who unjustly come under fire during times of war.

Through film, OOH, web, social, and a first-ever FB Live Camera Effect, we drove people to sign a global petition to hold world leaders accountable for civilian crossfire.


Platforms: Print, Experiential, OOH
Awards:Cannes Shortlist (Brand Experience & Activation Lions) + Shortlist (Direct) + One Show ~ Bronze (Direct) + D&AD ~ Wood Pencil (Digital) + ADC 2018
Merit - Interactive use of social media + 4A's 2018
Winner - Media Partnership

Facebook Teleprompter




Print




OOH




Web & Mobile






Film