Tide Tackles Gameday.
This NFL season, Tide took its stain-fighting power off the gridiron and into the tailgate to prove it tackle gameday’s messiest foods.
To lead Tide’s social-first NFL campaign, we enlisted Spice Adams and created 3 short films +
a season’s worth of social assets -- all shot at live tailgates.
a season’s worth of social assets -- all shot at live tailgates.







