rich whelchel 😎 acd writer


Tide Tackles Gameday.

This NFL season, Tide took its stain-fighting power off the gridiron and into the tailgate to prove it tackle gameday’s messiest foods.




To lead Tide’s social-first NFL campaign, we enlisted Spice Adams and created 3 short films +
a season’s worth of social assets -- all shot at live tailgates.