We started a parody ad agency...

You learn a lot about agencies at Brandcenter: The jargon, the tropes, the stereotypes. 

Myself, Tim Shumar, and Gianna D'Amico realized the potential comedic gold in lampooning those in our industry who take themselves too seriously. 

We wanted to highlight that, despite being paid bazillions of dollars to craft images for brands, so many agencies flatline when it comes to their own. 

So we enlisted a stock photo dog to be our CMO, and created:

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we adopted new personas... 


slapped together a cheesy manifesto...


to go along with our cheesy website...

We made a full-fledged website, complete with really uninspiring header images. Check it out here. 


and pitched our "agency" during a Friday Forum speech.


"Friendterns." at FW+F:

We took things a step further. What started out as an April Fool's day joke for the first years, morphed into something we never expected. 

Turns out, some people -- outside of Brandcenter -- thought we were a real agency, and our satirical experiment turned into a potential recruitment tool for the school. 

Feel free to fill it out yourself here.

Agency merch:

At FW+F we'll slap our logo on anything. 

Response from our peers: