More and more millennials prefer staying in on the weekends than going out.
Coincidentally, Kahlua's signature cocktails (frozen mudslides, Kahlua and coffee, white Russians) aren't usually served or enjoyed in public places.
Concept: Kahlúa is best enjoyed in the comfort of your own home.
Tagline: Staying in is sweet.
We would place these billboards outside of popular nightclubs that are known for their long lines.
Kahlúa + AirBnB:
AirBnb now offers curated experiences. Example: https://www.airbnb.com/experiences/477?source=p1
We thought we'd add a twist: a home away from home you can stay in at.
Kahlúa Staying In Is Sweet Spotify Playlist:
A curated playlist for the nights you stay in. Listen here
Kahlúa Stay Home Gift Box:
A promotional item to be sold with bottles of Kahlúa.
AD: Jake Broglio