https://richwhelchel.com rich whelchel | copy 1 Mon, 06 Oct 2025 17:07:06 +0000 https://richwhelchel.com en https://richwhelchel.com/You-re-Gonna-Need-More-Tide-1 Sat, 04 Oct 2025 21:00:47 +0000 rich whelchel | copy 1 https://richwhelchel.com/You-re-Gonna-Need-More-Tide-1 You're Gonna Need More Tide Since the launch of regular Tide PODS, machines have gotten larger, synthetics have made clothes harder to clean, and if you’ve scrolled TikTok lately, everyday messes have become larger than life. Platforms:&nbsp;360ºAwards: 4x Cannes Lions (2x Gold, 1x Silver, 1 Bronze)&nbsp;One Show - GOLD (x2) Silver (x2) Merit.&nbsp;(2024) D&amp;AD Graphite, 3x Effie Awards (1 silver, 2 Bronze). <img width="2500" height="1768" width_o="2500" height_o="1768" data-src="https://freight.cargo.site/t/original/i/20162b9a0d9aa8158319854280e89bdb8b784d5200ca89c5d39c6468716f11d0/Youre-Gonna-Need-More-Tide-Board.png" data-mid="239024976" border="0" src="https://freight.cargo.site/w/1000/i/20162b9a0d9aa8158319854280e89bdb8b784d5200ca89c5d39c6468716f11d0/Youre-Gonna-Need-More-Tide-Board.png" /> Broadcast With the help of Kumail Nanjiani and VFX trickery, we “Forrest Gumped” him into recent and iconic viral messes, showing why everyone’s&nbsp; gonna need more Tide. Using “Forrest Gump” Technology™ , we inserted Kumail in some of the internet’s messiest videos.&nbsp; <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/410d50900b57b0f565ab87e1f91013639580ed0704a4ef2b714568dff53ceace/Making-of_2.gif" data-mid="239024977" border="0" src="https://freight.cargo.site/w/600/i/410d50900b57b0f565ab87e1f91013639580ed0704a4ef2b714568dff53ceace/Making-of_2.gif" /> After it launched, something magical happened. In everyday conversation on social our phrase from the spot “You’re gonna need more Tide.” started appearing organically. <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/f552fa144b6b10bdf7b45539079a5d86a778ac1bf418230c4cf07ff15ecb5b00/Tide_BigPapa_CaseStudy_FINAL-1.gif" data-mid="239024978" border="0" src="https://freight.cargo.site/w/640/i/f552fa144b6b10bdf7b45539079a5d86a778ac1bf418230c4cf07ff15ecb5b00/Tide_BigPapa_CaseStudy_FINAL-1.gif" />Full Case Study Press AdWeek The DrumLBBShotsMarketing Dive Happi https://richwhelchel.com/Tide-Cold-Callers-x-NFL-Campaign Sat, 04 Oct 2025 21:00:48 +0000 rich whelchel | copy 1 https://richwhelchel.com/Tide-Cold-Callers-x-NFL-Campaign TIDE: Cold Callers When you #TurnToCold washing, you can save up to $150 a year in energy bills. Plus, Tide is the only brand formulated to clean stains in cold water. So when it came time for their yearly NFL partnership, we had to seize this massive stage to spread the word. Platforms:&nbsp;Broadcast, Social, ActivationAwards: Cannes Gold Lion Sustainability (2022) Broadcast First, to get our #TurnToCold message out, and prove that Tide can tackle NFL-level stains, we enlisted Stone “Cold” Steve Austin, “Ice” T, and NFL Quarterback Matty “Ice” Ryan, to take the phones and cold call America to let them know. Social We then convinced 15 NFL teams to #TurnToCold on all their laundry. That’s over 1 million loads in cold! To show their support these teams froze their logos on social and even got their star players to rally fans to make the switch at home. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ced01173f692f7b6d1aedd0152925466475e4d363b2994b909128329707e348/NFL_Logos_Grid_Cold.jpg" data-mid="239024980" border="0" src="https://freight.cargo.site/w/1000/i/3ced01173f692f7b6d1aedd0152925466475e4d363b2994b909128329707e348/NFL_Logos_Grid_Cold.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1638b78886bcf921e8beaacc3f197f3c7ec27247c3a893110e956280816dd692/Tide-Cold-Water-Case-Study-Cut-01_m1_0007_11.jpg" data-mid="239024981" border="0" src="https://freight.cargo.site/w/1000/i/1638b78886bcf921e8beaacc3f197f3c7ec27247c3a893110e956280816dd692/Tide-Cold-Water-Case-Study-Cut-01_m1_0007_11.jpg" /> And the grand finale? The Tide Coldwasher. To truly entice NFL fans to make the switch to cold water washing, we created a once-in-a-lifetime piece of fan merch. Introducing: The Tide Coldwasher, the only washer feat. the voices of your favorite NFL players that reminds you to turn to cold at every turn. &nbsp;Yes...it’s a talking washing machine. With over 50,000 entries, die-hard fans were doing everything they could get their hands on one of these bad boys. But only 10 lucky winners got to take one home. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5dcc51d398b90f22712aa9a0c67f010c5be3e548762af29832cc16710a68c758/Tide-Cold-Caller-Case-Study-Cut-03_0001_Layer-10.jpg" data-mid="239024982" border="0" src="https://freight.cargo.site/w/1000/i/5dcc51d398b90f22712aa9a0c67f010c5be3e548762af29832cc16710a68c758/Tide-Cold-Caller-Case-Study-Cut-03_0001_Layer-10.jpg" /> Results +39% Lift in sales.2 Billion earned media impressions.1.3 Billion new loads washed in cold.Press Forbes VarietyCNNAdWeek Campaign USFamous CampaignsAdAge Creativity Pick Top 5 https://richwhelchel.com/Tide-Tackles-Gameday Mon, 06 Oct 2025 17:07:06 +0000 rich whelchel | copy 1 https://richwhelchel.com/Tide-Tackles-Gameday Tide Tackles Gameday. This NFL season, Tide took its stain-fighting power off the gridiron and into the tailgate to prove it tackle gameday’s messiest foods. To lead Tide’s social-first NFL campaign, we enlisted Spice Adams and created 3 short films + a season’s worth of social assets -- all shot at live tailgates. &nbsp; <img width="560" height="560" width_o="560" height_o="560" data-src="https://freight.cargo.site/t/original/i/a27ac07b066d7cce1400c5b556cbe7964264d1235ab4d958f2efc9056c6553fd/ColdWaterWash_1.1_1x1.gif" data-mid="239081815" border="0" src="https://freight.cargo.site/w/560/i/a27ac07b066d7cce1400c5b556cbe7964264d1235ab4d958f2efc9056c6553fd/ColdWaterWash_1.1_1x1.gif" /> <img width="508" height="508" width_o="508" height_o="508" data-src="https://freight.cargo.site/t/original/i/e91998988d8eecbaebd3d194c2d57d17b421a4f9003a2d506db9eaab3a08b786/Fold_1.4_1x1_FINAL.gif" data-mid="239081816" border="0" src="https://freight.cargo.site/w/508/i/e91998988d8eecbaebd3d194c2d57d17b421a4f9003a2d506db9eaab3a08b786/Fold_1.4_1x1_FINAL.gif" /> <img width="1262" height="1262" width_o="1262" height_o="1262" data-src="https://freight.cargo.site/t/original/i/061c5cfe63b6fb698cd68bc8bc56b0479397240315aafb81e72bebefcc0faba2/KC_Grass_nologo.gif" data-mid="239081818" border="0" src="https://freight.cargo.site/w/1000/i/061c5cfe63b6fb698cd68bc8bc56b0479397240315aafb81e72bebefcc0faba2/KC_Grass_nologo.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/3dc934405157aab067df19a5eb4ccad3feefb4b4009b5d3f4ad1b511b8a48a88/Ketchup_3.1_1x1_FINAL.gif" data-mid="239081819" border="0" src="https://freight.cargo.site/w/600/i/3dc934405157aab067df19a5eb4ccad3feefb4b4009b5d3f4ad1b511b8a48a88/Ketchup_3.1_1x1_FINAL.gif" /> <img width="598" height="598" width_o="598" height_o="598" data-src="https://freight.cargo.site/t/original/i/91f7cce087d94bfd573acbf983656fb92d5e174ffd4fe8ca1395f8d7f91faa11/OpenTheDoor_1.1_1x1_FINAL.gif" data-mid="239081820" border="0" src="https://freight.cargo.site/w/598/i/91f7cce087d94bfd573acbf983656fb92d5e174ffd4fe8ca1395f8d7f91faa11/OpenTheDoor_1.1_1x1_FINAL.gif" /> <img width="802" height="802" width_o="802" height_o="802" data-src="https://freight.cargo.site/t/original/i/bf765d6bda9fb348d719e854957db800c8622f4cf0cb53376f12c7cd6b25b577/Spice_Jamaal_1x1_a.gif" data-mid="239081821" border="0" src="https://freight.cargo.site/w/802/i/bf765d6bda9fb348d719e854957db800c8622f4cf0cb53376f12c7cd6b25b577/Spice_Jamaal_1x1_a.gif" /> <img width="904" height="904" width_o="904" height_o="904" data-src="https://freight.cargo.site/t/original/i/fb9891b3c698cd0ec9e8d491009b4eade890ed7a274606e46e51099365a5b189/Wings_1.1_1x1_FINAL.gif" data-mid="239081822" border="0" src="https://freight.cargo.site/w/904/i/fb9891b3c698cd0ec9e8d491009b4eade890ed7a274606e46e51099365a5b189/Wings_1.1_1x1_FINAL.gif" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/53a2e0b0258c6090ef45c083c888f729f919e6369bc784f2eccdc7ecb003f1f1/Heroes_1.1_1x1_FINAL.png" data-mid="239081882" border="0" src="https://freight.cargo.site/w/1000/i/53a2e0b0258c6090ef45c083c888f729f919e6369bc784f2eccdc7ecb003f1f1/Heroes_1.1_1x1_FINAL.png" /> https://richwhelchel.com/Downy-Breathe-Life-Into-Laundry-1 Sat, 04 Oct 2025 21:00:50 +0000 rich whelchel | copy 1 https://richwhelchel.com/Downy-Breathe-Life-Into-Laundry-1 Downy: Breathe Life Into Laundry We deeply care for how we live life, but often forget to care for what we live life in. Downy breathes life into your laundry. Making your clothes softer, fresher and better for all of life’s moments. Platforms:&nbsp;Broadcast, Social, Activation Brand Anthem https://richwhelchel.com/Miamiland Sat, 04 Oct 2025 21:00:50 +0000 rich whelchel | copy 1 https://richwhelchel.com/Miamiland Miamiland When you think of Miami, a few things pop into mind: beaches, nightlife…Pitbull. But never “family-friendly experiences.” Yet it just so happens, Miami is home to some of America’s finest state and national parks. The only problem is, families flock to neighboring Orlando for things like: Mickey, Shamu, and Wizards. So, we rebranded Miami’s natural parks— taking a page out of Orlando’s theme-park playbook to create a “theme park” of our own. Platforms:&nbsp;Film, OOH, Print, Digital And we called it: <img width="2500" height="1063" width_o="2500" height_o="1063" data-src="https://freight.cargo.site/t/original/i/c6a759cdc3291da1cac89e181be76d62e2b6d76ee58c04ac1d159bf5789452c3/OpenforAdventure.jpg" data-mid="239025022" border="0" src="https://freight.cargo.site/w/1000/i/c6a759cdc3291da1cac89e181be76d62e2b6d76ee58c04ac1d159bf5789452c3/OpenforAdventure.jpg" /> To further bolster our campaign’s reveal, we created a new design identity and a series of OOHs &amp; Print that compared our “theme park” experience to others. <img width="2000" height="2884" width_o="2000" height_o="2884" data-src="https://freight.cargo.site/t/original/i/4785e2879be402d2d1d22be44390e379bc614612a8cfbb13da329f639b143e85/GeneralMarket_OOH_REVEAL_68.5Hx47.5W12.jpg" data-mid="239025012" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/4785e2879be402d2d1d22be44390e379bc614612a8cfbb13da329f639b143e85/GeneralMarket_OOH_REVEAL_68.5Hx47.5W12.jpg" /><img width="2000" height="2884" width_o="2000" height_o="2884" data-src="https://freight.cargo.site/t/original/i/a8a71a6bb6070efaf2718ec879dac6fb8e94b575940bdd7cd3601cbad6f99b4c/GeneralMarket_OOH_REVEAL_68.5Hx47.5W_Revised.jpeg" data-mid="239025014" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a8a71a6bb6070efaf2718ec879dac6fb8e94b575940bdd7cd3601cbad6f99b4c/GeneralMarket_OOH_REVEAL_68.5Hx47.5W_Revised.jpeg" /> <img width="2000" height="2884" width_o="2000" height_o="2884" data-src="https://freight.cargo.site/t/original/i/41a26bda656a8f34557e7e1f5ab53b6c0b429fd47805317795ce4a31a8165562/GeneralMarket_OOH_REVEAL_68.5Hx47.5W_Revised8.jpg" data-mid="239025016" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/41a26bda656a8f34557e7e1f5ab53b6c0b429fd47805317795ce4a31a8165562/GeneralMarket_OOH_REVEAL_68.5Hx47.5W_Revised8.jpg" /> <img width="2000" height="2884" width_o="2000" height_o="2884" data-src="https://freight.cargo.site/t/original/i/0ae46c57196d2cf1f29603fddd3a15364a94f1e35f6d70421f1af0e497bcd8ea/GeneralMarket_OOH_REVEAL_68.5Hx47.5W10.jpg" data-mid="239025018" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0ae46c57196d2cf1f29603fddd3a15364a94f1e35f6d70421f1af0e497bcd8ea/GeneralMarket_OOH_REVEAL_68.5Hx47.5W10.jpg" /> <img width="2000" height="2884" width_o="2000" height_o="2884" data-src="https://freight.cargo.site/t/original/i/62aa621b99e4a9d8e61a1740940bb72247d7f3f46380eafd378684eb517f4c87/GeneralMarket_OOH_REVEAL_68.5Hx47.5W13.jpg" data-mid="239025013" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/62aa621b99e4a9d8e61a1740940bb72247d7f3f46380eafd378684eb517f4c87/GeneralMarket_OOH_REVEAL_68.5Hx47.5W13.jpg" /> <img width="2000" height="2884" width_o="2000" height_o="2884" data-src="https://freight.cargo.site/t/original/i/28ddf4ebf2e651d47e3c267ff13d87e22bebea1b092ff733b5f1d4a57467db5d/GeneralMarket_OOH_REVEAL_68.5Hx47.5W9.jpg" data-mid="239025015" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/28ddf4ebf2e651d47e3c267ff13d87e22bebea1b092ff733b5f1d4a57467db5d/GeneralMarket_OOH_REVEAL_68.5Hx47.5W9.jpg" /><img width="2000" height="2884" width_o="2000" height_o="2884" data-src="https://freight.cargo.site/t/original/i/8d6abe2885a6f90ce071804e13ed6d855614cf1362cbda03e74b7c15650d05fd/GeneralMarket_OOH_REVEAL_68.5Hx47.5W_Revised7.jpg" data-mid="239025017" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/8d6abe2885a6f90ce071804e13ed6d855614cf1362cbda03e74b7c15650d05fd/GeneralMarket_OOH_REVEAL_68.5Hx47.5W_Revised7.jpg" /> <img width="2000" height="2884" width_o="2000" height_o="2884" data-src="https://freight.cargo.site/t/original/i/5eb968c037181e5aa2b5f8bee677671e7182173fbed159d490c477fefd4c6340/GeneralMarket_OOH_REVEAL_68.5Hx47.5W_Revised5.jpg" data-mid="239025019" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5eb968c037181e5aa2b5f8bee677671e7182173fbed159d490c477fefd4c6340/GeneralMarket_OOH_REVEAL_68.5Hx47.5W_Revised5.jpg" /> <img width="2000" height="1523" width_o="2000" height_o="1523" data-src="https://freight.cargo.site/t/original/i/a3444f7c775bbe62af79868f018bcdc5853c423ddc5ff21fb599cdc701b0d874/GeneralMarket_OOH_REVEAL_22.1x29_Revised2.jpeg" data-mid="239025021" border="0" src="https://freight.cargo.site/w/1000/i/a3444f7c775bbe62af79868f018bcdc5853c423ddc5ff21fb599cdc701b0d874/GeneralMarket_OOH_REVEAL_22.1x29_Revised2.jpeg" /> https://richwhelchel.com/Tide-x-MythBusters-1 Sat, 04 Oct 2025 21:00:52 +0000 rich whelchel | copy 1 https://richwhelchel.com/Tide-x-MythBusters-1 Tide x MythBusters Still think Tide can’t clean your toughest stains in cold water? Well, we enlisted the best in the biz to bust this laundry myth.&nbsp;Platforms:&nbsp;Broadcast, Social https://richwhelchel.com/Chase-All-the-Way-Home Mon, 06 Oct 2025 15:24:43 +0000 rich whelchel | copy 1 https://richwhelchel.com/Chase-All-the-Way-Home Chase “All The Way Home” Buying your first home, or renovating your current one, can be a long, stressful process. But, with Chase’s smart digital tools and personalized help from local advisors, you’ll have guidance every step of the way, “all the way home.”&nbsp; Platforms:&nbsp;Broadcast, Digital, Social For this campaign, Chase asked us to create two emotional, relatable films for digital and broadcast On social, we pushed the client to lighten the tone to make home-lending more approachable for the medium, resulting in 75+ unique social pieces using the same cast, sets, and shoot days as our films. Here are some of my favorites. https://richwhelchel.com/Legopress Sat, 04 Oct 2025 21:00:48 +0000 rich whelchel | copy 1 https://richwhelchel.com/Legopress Legopress The only park that’s built for kids, now has a campaign built by them.With a little help from a few LEGO super fans, and two antique letterpress machines, we created a new activity at LEGOLAND Florida that allowed kids to handcraft a series of one of a kind print ads and posters of their favorite attractions within the park.Platforms: Print, Experiential, OOH. Awards:&nbsp;Cannes shortlist x2: Industry Craft, Design, Ad-Age A-List “Craft of The Year” Finalist. Case Study Printed Posters <img width="600" height="846" width_o="600" height_o="846" data-src="https://freight.cargo.site/t/original/i/8f31a8a729ae7b003fdecce98d1284684da2d62c6583f95f65c78f8f896568ab/Legopress_Poster_Pirate_jpg.jpg" data-mid="239024996" border="0" data-no-zoom src="https://freight.cargo.site/w/600/i/8f31a8a729ae7b003fdecce98d1284684da2d62c6583f95f65c78f8f896568ab/Legopress_Poster_Pirate_jpg.jpg" /> <img width="1102" height="1553" width_o="1102" height_o="1553" data-src="https://freight.cargo.site/t/original/i/42e7a4769bc3842ba6e7bbeb5488f5a92f587862a8b96af8f1f5b2ddf1fcd4fb/Legopress_Poster_Surfer_Girl.jpg" data-mid="239024994" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/42e7a4769bc3842ba6e7bbeb5488f5a92f587862a8b96af8f1f5b2ddf1fcd4fb/Legopress_Poster_Surfer_Girl.jpg" /> <img width="1089" height="1535" width_o="1089" height_o="1535" data-src="https://freight.cargo.site/t/original/i/3e27009a68540ff93c836c7332815fa4b67c9b761053cc0def4638a198f417ef/Legopress_Poster_Knight-1.jpg" data-mid="239025001" border="0" src="https://freight.cargo.site/w/1000/i/3e27009a68540ff93c836c7332815fa4b67c9b761053cc0def4638a198f417ef/Legopress_Poster_Knight-1.jpg" /> <img width="1500" height="850" width_o="1500" height_o="850" data-src="https://freight.cargo.site/t/original/i/c4d0b5bc545200cafaf21645e99198bd283931e4041eaf3b84fe69ed9db83076/Screen-Shot-2019-02-11-at-2.00.53-PM.png" data-mid="239024991" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c4d0b5bc545200cafaf21645e99198bd283931e4041eaf3b84fe69ed9db83076/Screen-Shot-2019-02-11-at-2.00.53-PM.png" /> <img width="1500" height="847" width_o="1500" height_o="847" data-src="https://freight.cargo.site/t/original/i/80356e033d23531bfdea54fed2d1b3e11497796737751bd39847d4619b826bf8/Screen-Shot-2019-02-11-at-2.02.41-PM.png" data-mid="239024992" border="0" src="https://freight.cargo.site/w/1000/i/80356e033d23531bfdea54fed2d1b3e11497796737751bd39847d4619b826bf8/Screen-Shot-2019-02-11-at-2.02.41-PM.png" /> <img width="1500" height="840" width_o="1500" height_o="840" data-src="https://freight.cargo.site/t/original/i/97ebbc6186547c825687a9014b85a4b1263b1c6e83d414d3f3483807bd59cfde/Screen-Shot-2019-02-11-at-2.01.27-PM.png" data-mid="239024993" border="0" src="https://freight.cargo.site/w/1000/i/97ebbc6186547c825687a9014b85a4b1263b1c6e83d414d3f3483807bd59cfde/Screen-Shot-2019-02-11-at-2.01.27-PM.png" /> <img width="1500" height="842" width_o="1500" height_o="842" data-src="https://freight.cargo.site/t/original/i/36d073f6d9058ff820622e1e16701a364dd0beef1c1dd614489ee595687aca26/Screen-Shot-2019-02-11-at-2.02.14-PM.png" data-mid="239024995" border="0" src="https://freight.cargo.site/w/1000/i/36d073f6d9058ff820622e1e16701a364dd0beef1c1dd614489ee595687aca26/Screen-Shot-2019-02-11-at-2.02.14-PM.png" /> <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/559439cce4e9fd5708ca426295ec205103e40be500afc274c0bce82c3e9f7512/Screen-Shot-2019-02-11-at-2.00.00-PM.png" data-mid="239024997" border="0" src="https://freight.cargo.site/w/1000/i/559439cce4e9fd5708ca426295ec205103e40be500afc274c0bce82c3e9f7512/Screen-Shot-2019-02-11-at-2.00.00-PM.png" /> <img width="948" height="986" width_o="948" height_o="986" data-src="https://freight.cargo.site/t/original/i/17c1b2ca041dd2f92b7595de790fd373bcce659c596d49221240b84baab737bd/Screen-Shot-2019-02-11-at-2.00.22-PM.png" data-mid="239024998" border="0" src="https://freight.cargo.site/w/948/i/17c1b2ca041dd2f92b7595de790fd373bcce659c596d49221240b84baab737bd/Screen-Shot-2019-02-11-at-2.00.22-PM.png" /> <img width="1500" height="969" width_o="1500" height_o="969" data-src="https://freight.cargo.site/t/original/i/5b7a525a882b39731f658ba7316ddf15af303076af6ecaa259282471cb223c1c/Screen-Shot-2019-02-11-at-2.06.03-PM.png" data-mid="239025000" border="0" src="https://freight.cargo.site/w/1000/i/5b7a525a882b39731f658ba7316ddf15af303076af6ecaa259282471cb223c1c/Screen-Shot-2019-02-11-at-2.06.03-PM.png" /> <img width="1500" height="838" width_o="1500" height_o="838" data-src="https://freight.cargo.site/t/original/i/8185c941f24ca8277a4381a241bc55ce6f7157f078702bd3e5008c6441f0aa45/Screen-Shot-2019-02-11-at-2.01.57-PM.png" data-mid="239024999" border="0" src="https://freight.cargo.site/w/1000/i/8185c941f24ca8277a4381a241bc55ce6f7157f078702bd3e5008c6441f0aa45/Screen-Shot-2019-02-11-at-2.01.57-PM.png" /> https://richwhelchel.com/New-Balance-Fresh-Like-This Sat, 04 Oct 2025 21:00:55 +0000 rich whelchel | copy 1 https://richwhelchel.com/New-Balance-Fresh-Like-This New Balance - Fresh Like This How do you tell the story of a foam that’s designed from scanning millions of feet, blasted to perforated perfection with lasers, and molded to feel like you’re walking on clouds? With memes, gifs, and fun stop motion, we turned the hard science behind New Balance’s Fresh Foam into something a bit more softer. Platforms:&nbsp;Snapchat, Instagram, Web Productivity Video Landing Page <img width="2560" height="7097" width_o="2560" height_o="7097" data-src="https://freight.cargo.site/t/original/i/ea7cc0388a4badb5a6e4590ba3905357ccb420a4bf608d37cb011ff2ff26166a/Fresh-Foam-Cushioning-Shoes--New-Balance-copy.png" data-mid="239025075" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/ea7cc0388a4badb5a6e4590ba3905357ccb420a4bf608d37cb011ff2ff26166a/Fresh-Foam-Cushioning-Shoes--New-Balance-copy.png" /> <img width="2436" height="1250" width_o="2436" height_o="1250" data-src="https://freight.cargo.site/t/original/i/c4f533bfddc1f293e3c7173a1f25053b0677d3a8f7bf39782c917fab98d2d431/Fresh-Foam.png" data-mid="239025076" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/c4f533bfddc1f293e3c7173a1f25053b0677d3a8f7bf39782c917fab98d2d431/Fresh-Foam.png" /> https://richwhelchel.com/New-Balance-Soft-for-any-run Sat, 04 Oct 2025 21:00:57 +0000 rich whelchel | copy 1 https://richwhelchel.com/New-Balance-Soft-for-any-run New Balance - Soft For Any Run The Fresh Foam LAZR was a shoe in serious need of a facelift for a new audience. So, with the help of New Balance’s more younger and playful athletes, we conceived a new, vibrant identity for the shoe that’s “Soft for any run.” Platforms:&nbsp;Snapchat, Instagram, Web Athlete Videos Insta / Snap Sticker Pack <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/1980a21bd02301bf5ed29dc905f1248fe530f114f1d148c09a442861979aeb2b/NewBalance_LazrStickers_JoggingSheep_GIPHY.gif" data-mid="239025098" border="0" src="https://freight.cargo.site/w/1000/i/1980a21bd02301bf5ed29dc905f1248fe530f114f1d148c09a442861979aeb2b/NewBalance_LazrStickers_JoggingSheep_GIPHY.gif" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/dcee4768e4243708da5e71cff7c0f2b2628483f7770feabb1f25b4a244a9f21a/NewBalance_LazrStickers_Feathers_GIPHY.gif" data-mid="239025099" border="0" src="https://freight.cargo.site/w/1000/i/dcee4768e4243708da5e71cff7c0f2b2628483f7770feabb1f25b4a244a9f21a/NewBalance_LazrStickers_Feathers_GIPHY.gif" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/47cbfd2a612c9507e86dbaf7a342054c5b1f576da56eb8f76abf57ee986fa289/NewBalance_LazrStickers_ShoeFemale_GIPHY.gif" data-mid="239025100" border="0" src="https://freight.cargo.site/w/1000/i/47cbfd2a612c9507e86dbaf7a342054c5b1f576da56eb8f76abf57ee986fa289/NewBalance_LazrStickers_ShoeFemale_GIPHY.gif" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/536a664f3ce1e94f9a24cf38436da283044e4a44739a40323c6b64149afeb6f7/NewBalance_LazrStickers_Pillow_GIPHY.gif" data-mid="239025101" border="0" src="https://freight.cargo.site/w/1000/i/536a664f3ce1e94f9a24cf38436da283044e4a44739a40323c6b64149afeb6f7/NewBalance_LazrStickers_Pillow_GIPHY.gif" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/3b566ebf8445aa7eb65118d6c36bd9e1bc7b1f44bf730af8722e51607e2023fe/NewBalance_LazrStickers_Cap_GIPHY.gif" data-mid="239025102" border="0" src="https://freight.cargo.site/w/1000/i/3b566ebf8445aa7eb65118d6c36bd9e1bc7b1f44bf730af8722e51607e2023fe/NewBalance_LazrStickers_Cap_GIPHY.gif" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/eff8ec445c604aa60e120e7660abc44e6bb76ab2b64e92dc3d9f786965dd294b/NewBalance_LazrStickers_Party_GIPHY.gif" data-mid="239025103" border="0" src="https://freight.cargo.site/w/1000/i/eff8ec445c604aa60e120e7660abc44e6bb76ab2b64e92dc3d9f786965dd294b/NewBalance_LazrStickers_Party_GIPHY.gif" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/48e3c9e6b6e3c7b563fdf0063d9427e47de40cb6c7749b8ea893dd5addecc508/NewBalance_LazrStickers_MusicNotes_GIPHY.gif" data-mid="239025104" border="0" src="https://freight.cargo.site/w/1000/i/48e3c9e6b6e3c7b563fdf0063d9427e47de40cb6c7749b8ea893dd5addecc508/NewBalance_LazrStickers_MusicNotes_GIPHY.gif" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/8e400945dfadb9a0933cfad428681c4c0a577c7461fed49e89d6e218060e43e2/NewBalance_LazrStickers_SprayCan_GIPHY.gif" data-mid="239025105" border="0" src="https://freight.cargo.site/w/1000/i/8e400945dfadb9a0933cfad428681c4c0a577c7461fed49e89d6e218060e43e2/NewBalance_LazrStickers_SprayCan_GIPHY.gif" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/3446d3471a0541ab40a88d0ba6326415af626839b96c01ad87d574ee14921da3/NewBalance_LazrStickers_ShoeMale_GIPHY.gif" data-mid="239025106" border="0" src="https://freight.cargo.site/w/1000/i/3446d3471a0541ab40a88d0ba6326415af626839b96c01ad87d574ee14921da3/NewBalance_LazrStickers_ShoeMale_GIPHY.gif" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/e24ab67666d6e66026819f14f7ab96a9c06756e0ab80ba1bf75f3e79018e2a9e/NewBalance_LazrStickers_RocketBunny_GIPHY.gif" data-mid="239025107" border="0" src="https://freight.cargo.site/w/1000/i/e24ab67666d6e66026819f14f7ab96a9c06756e0ab80ba1bf75f3e79018e2a9e/NewBalance_LazrStickers_RocketBunny_GIPHY.gif" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/fbe92ebef39c17c98d16748e604d359beef7e1121f322e1880682bc0c2269fd6/NewBalance_LazrStickers_Soft_GIPHY-1.gif" data-mid="239025108" border="0" src="https://freight.cargo.site/w/1000/i/fbe92ebef39c17c98d16748e604d359beef7e1121f322e1880682bc0c2269fd6/NewBalance_LazrStickers_Soft_GIPHY-1.gif" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/e8e896380ebdce704f4261a36cd3363dff20da2ca65ba278c5105a19593ad4e1/NewBalance_LazrStickers_Stretching_GIPHY.gif" data-mid="239025110" border="0" src="https://freight.cargo.site/w/1000/i/e8e896380ebdce704f4261a36cd3363dff20da2ca65ba278c5105a19593ad4e1/NewBalance_LazrStickers_Stretching_GIPHY.gif" />